Justin Premick

Portfolio

I’ve created and edited content across a variety of formats, including blog posts, case studies, whitepapers/ebooks, presentations, and more.

Blog Posts

I edited and managed AWeber’s blog and resource section (directly at first, and then via a content manager who reported to me) from 2006 through 2014.

I also wrote 250+ posts for the blog. In the 6+ years since I left AWeber, many of those posts have been revised, redirected, or otherwise altered; however, there are several examples that you can still see, including:

  • Do You Make These Mistakes In Your Email Footer? (40+ comments)
  • Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us (60+ comments)
  • Are Blacklisted Link Shorteners Getting Your Emails Blocked? (60+ comments)
  • Five Content Ideas for Real Estate Emails (30+ comments)
  • Think Before You Personalize (70+ comments)
  • Restaurant Marketing: 5 List-Building Ideas (10+ comments)
  • Segmentation Screwups: How Do You Recover? (20+ comments)

In these, I focused on:

  • Delivering value through customer education
  • Generating discussion (as you can see from the comment counts for each article)

The emphasis on delivering value and sparking discussion had several effects:

  • Increased brand awareness in a competitive industry (email marketing software)
  • Strong SEO and organic traffic across a broad swath of relevant, competitive terms, including numerous position 1 and page 1 placements
  • Reduced customer churn

Whitepapers, e-books and other downloadables

At AWeber, I wrote, contributed to, or edited numerous downloadable content pieces. Here are a few examples (click to download PDFs):

Email Marketing for Real Estate Agents Your Guide to Email Deliverability Email Marketing for Real Estate Agents

Presentations

I’ve given talks to audiences of up to 500+ for conferences and organizations like:

  • Content Marketing Institute (download slides)
  • Digital Marketer (download slides)
  • Copyblogger (download slides)
  • FinCon

What Can We Create Together?

Let’s discuss how I can help you tell compelling stories and create more profitable customer relationships through content.

  • Email me
  • Message me on LinkedIn

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