I’ve created and edited both thought leadership content and conversion-focused pieces across a variety of formats, including blog posts, case studies, customer stories, white papers, and more.
Writing
Here are a few pieces that I’ve written for clients, working with their in-house teams and/or content marketing agencies.
3 Reasons Your Company Should Go All-in On Increasing Visibility
Written for Trello
This article was written primarily to encourage existing customers to upgrade to Trello’s Enterprise offering, rather than to generate organic traffic.
Even so, it managed to pick up quite a few backlinks and rank for a handful of keywords:
Is your enterprise ready for the future of work?
Written for Atlassian (uncredited, proof of authorship on request)
This ghostwritten sales enablement article was a bottom-of-funnel piece highlighting capabilities of Atlassian’s Cloud Premium offering.
How to create a call center resume that gets noticed [+ free templates]
Written for Zendesk (uncredited, proof on request)
This was a comprehensive update of an existing article in Zendesk’s resource library. Link above to archive.org shows the version of the article that I created (Zendesk has since expanded and updated the piece further).
How to Get More Graphic Design Work? Retain and Upsell Your Existing Clients
Written for Bonsai (uncredited, proof on request)
This is an educational piece I wrote for Bonsai, a provider of business management software for graphic designers, freelancers, and other independent business owners. Bonsai has made some minor updates to the article since I wrote it, but it appears to be ~90% unchanged from the original, which you can view here.
Editing
Here are some pieces that I’ve edited for clients, working with their in-house teams and/or content marketing agencies.
Downloadables
Top 5 reasons Salesforce customers are switching to Zendesk
How companies thrive after switching from Salesforce to Zendesk
For these sales enablement PDFs, I collaborated with leadership from Zendesk’s Competitive Marketing team to edit the documents and ensure that the messaging was on-brand while meeting the needs of the Sales team.
Articles
I edited the articles below for Great Place to Work, a SaaS provider of employee engagement software.
When editing for Great Place to Work, I take into consideration their content priorities: generating search traffic, strengthening their brand, and generating MQLs. As a result, my SEO and conversion rate optimization (CRO) experience often influence my editing decisions.
Why Millennial Employees Stay at Panda Restaurant Group
Articles like this one generate leads by highlighting companies that make Great Place to Work’s various Best Workplaces lists. They are often both timely (published around the annual release of the lists) and evergreen (by continuing to generate search traffic over time).
How Often Should You Survey Employees?
This educational piece is more evergreen than the previous one. It continues to accumulate backlinks more than a year after publication.
How to Recognize Remote Employees During COVID-19
This article was one of many that Great Place to Work published about employee engagement and management during the Covid-19 pandemic.
How Wegmans Creates a Culture of Safety for Its Frontline Workers
This is another Covid-related article that highlights a company (and Great Place to Work client) famous for its company culture.
What can we create together?
Let’s discuss how I can help you tell your story and create stronger customer relationships through content.
