Asana’s looking for a Marketing Content Manager, and I’m looking to join a wonderful company doing work that I believe in.
If you’re reading this, you already know I’m Justin Premick. You probably also have an idea of what I’ve done. But you don’t know me… yet. Let’s fix that.
I started with B2B content marketing…
I got my first taste of B2B content marketing in 2006. I was at AWeber, an email marketing SaaS serving SMBs. The founder had recognized that I was a good writer and teacher, and he thought I should do that more publicly. So I became AWeber’s first marketing manager and began executing a strategy centered around customer education and enablement.
Over the next couple of years, I launched a company blog, recorded videos, hosted webinars, created and managed email marketing campaigns, and generally spent all of my time chest-deep in content.
As AWeber’s market position strengthened and the company grew, I built out and managed a team of content creators and social media pros. We grew the paying customer base 10-12x, built a community of 50,000+ email subscribers to the company blog, and cemented AWeber’s position as an industry leader.
… and then I added in project management
By 2014, I’d been at AWeber for close to a decade. I was hungry for a new challenge. So I turned in my notice and hung out my shingle as an operations consultant.
If “operations consultant” sounds a bit broad, well… it was. Every project was unique. My clients all shared two problems, though:
- They needed help with their content marketing
- They struggled to manage all of the moving parts in their businesses
In reality, what most of them needed was a project manager with a strong background in content marketing. They were used to just texting or emailing an assistant anytime they wanted something done — there weren’t systems in place to track progress, discuss work, and create accountability.
So I put my natural talent for (and love of) organization and systems to work. Among other things, I had to:
- Teach clients how project management software could make their businesses run more smoothly
- Coach them on how to use it successfully
What I’m doing these days
More recently, I’ve been providing freelance content marketing services to B2B SaaS clients. I’ve created and edited content, managed editorial calendars, suggested improvements to content marketing systems and processes, and more. As part of this, I’ve collaborated with client teams including Product Marketing, Partnerships, Creative, Campaigns, and more.
Freelancing has its joys, but the impact that you can have as a freelancer is limited. I’m eager to focus on contributing my skills and experience to a company whose product and mission I believe in.
Why Asana feels like the perfect fit
I’m drawn to Asana for a few reasons:
The Asana mission aligns tightly with what I’ve done in my career. I’ve helped teams work better together, and I’ve seen the benefits they gain by doing so. Helping teams do that on a larger scale is really appealing.
Asana’s attributes fit what I value professionally and personally:
- I love helping people make an impact on the world
- As a maker, I value craftsmanship and a purposeful approach to anything I work on
- I can’t stand the stiff corporate-speak that so many companies use. People see right through that stuff. I’d much rather talk to people in plain, relatable language, and I love that Asana sees it that way, too.
- Plus you’re building fun and quirkiness into the product (and presumably, the company) — what’s not to like about that?
Lastly, I like the Asana product itself. Last year, I helped a client select a new editorial calendaring and collaboration tool. I evaluated Asana against several other solutions, and Asana blew me away. It was easy to use and far more flexible than I’d expected. I ended up recommending Asana to the client, and I’d love to help other businesses discover and embrace it, too.
Let’s do this
There’s no doubt in my mind that you’re getting a lot of excellent applicants. However, I think I’m the right person for the position:
- I’m strong in content marketing, B2B SaaS, and project management
- I’m familiar with the collaboration and project management challenges that teams face, and I’ve helped clients overcome those challenges
- I’ve collaborated with Sales, Product Marketing, and other teams to create and edit content at all stages of the customer lifecycle
Don’t take my word for it, though — get in touch and let’s talk about how we can work together to keep Asana growing strong.
Can’t wait to hear from you!